About me
Hello, I'm José.
I love coffee, playing music, books, travel, and making things at the intersection of lifestyle-design and AI.
15+ years across music, tech, nonprofits, publishing, and my own agency. Now, running waywood.ai, building Hues with my wife (coming soon), and writing Uncommon Sense.
San Diego-born, México-raised, happy to call Sydney home.
And these are a few of my favourite things…